40 Years Strong: Supporting Earthbound Farm's Brand Evolution
CLIENT: EARTHBOUND FARM ORGANIC
An Organic Brand Evolution
In Summer 2022, Earthbound Farm came to us wanting to improve and update their brand identity, social media presence, and brand storytelling. With over ten years of experience in organic farming and social media strategy, Wolf Peach Creative muddied our boots to bring their brand to life, digitally.
After focusing on their social media content and strategy — including launching their brand on TikTok — our collaboration shifted to building up a strong library of brand-aligned video and photo assets.
By Fall 2022 we’d created a new plan for strategic content, launched their TikTok, and increased their brand storytelling content across platforms.
Social Media: Video Content
Website: Hero Video
Since 2022, our founder and creative director Liz Birnbaum has led the creative vision for Earthbound Farm Organic, capturing the heart of the brand through evocative storytelling and cinematic visuals.
From lush fields to the hands that harvest them, we’ve told the Earthbound story through a mix of rich, textured photography, on-trend video content, and a series of fresh, approachable recipe videos. Our top three reels alone have garnered over 20 million views—and counting.
This work now lives across their revitalized digital ecosystem: large-format banners on the new Earthbound Farm website, lifestyle-driven ecommerce imagery, and consistent, high-performing content across their social media channels.
By bringing together vibrant produce, grounded storytelling, and an eye for authenticity, we helped Earthbound Farm reconnect with its roots—and its audience.
Make it a good day on earth.
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