What’s in a Name?
“Wolf Peach” is an old name for the tomato. This playful sounding term was born from the superstition that a tomato could turn a person into a werewolf.
So the tomato symbolizes something both humble and magical, proving that perspective can shape any brand’s story. At Wolf Peach Creative, we see every brand’s story with this same potential for transformation. Let’s uncover the unique magic in your brand and amplify it into something unforgettable.
Meet Our Team
FOUNDER & CEO
Liz Birnbaum
Liz has traveled a road with many forks. She’s been named one of Silicon Valley Business Journal's 40 under 40, taught college classes on biodiversity & agriculture and botanical imperialism, and has been honored as both Foodie of the Year and Writer of the Year by the Santa Cruz-based NEXTies Awards.
Through her decade-long career in food, she's organized major agriculture conferences, represented the U.S. in Italy for Slow Food, interviewed farmers coast-to-coast, raised money for organic research, owned an art gallery in Chicago, founded a farm, and turned a party trick into her first major venture, The Curated Feast which has set tables and told compelling stories around California.
As a photographer for 14 years, she’s fixed her focus upon food, nature, and agriculture through botanical plant I.D., to culinary stories, to top DTC brands.
As Chair of the Santa Cruz City Arts Commission, her commitment to creativity, art, and community are unwavering. Liz's journey is a testament to the profound connection between culinary exploration and storytelling, and it continues to unfold with every new chapter.
EXECUTIVE ASSISTANT
Nicole Johns
Nicole is the heartbeat Wolf Peach Creative team, bringing experience and passion for serving others to her role. She graduated Magna Cum Laude from Texas A&M University, and served as a classroom teacher for 10 years. While teaching, Nicole was regionally recognized for her high-quality teaching and leadership. She left the classroom to have more time at home with her two kiddos, but she remains as relationship-driven and results-focused as ever.
She keeps our creative engine running smoothly, tracking our timetables and tasks like a pro. Nicole skillfully handles a range of administrative tasks, ensuring that our operations run precisely and efficiently. But when she’s not working, you can find her outdoors in her home of Houston, TX, where she loves to spend time with her friends and family and cares for her beloved Sulcata tortoise, “Shelly” by feeding her organically (even if she’s just eating mostly grass).
PROJECT MANAGER
Nali Seeber
Nali is a dedicated brand owner and strategist. With a background in food justice, wellness research, CPG, and tech project management, she brings depth and impact to Wolf Peach's mission.
Guided by a client-first ethos and a passion for storytelling, Nali ensures every project is executed with thoughtfulness and authenticity.
Our Brand History
Even ordinary things hold magic when you look at them closely enough. Our flagship brand, The Curated Feast, started in 2015 as multi-course storytelling dinners featuring folklore, history, and symbolism woven in every bite.
After over dozen of these dinners, we began helping other businesses tell their stories. Inspired by the same magic as the original Feasts, our agency now represents the transformative power of finding beauty in the everyday.
TELL US YOUR STORY: