California Certified Organic Farmers
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CLIENT: CCOF
As the organic movement faces an evolution, CCOF, California’s leading organic certifier, a pioneer in the organic movement, approached us to document their organic roadmap stakeholder meetings, [hydroponic, briefly], and leadership team headshots.
CCOF is a cornerstone of the organic movement — an organization that has defined the standards of integrity for California agriculture for decades. It has been a privilege to serve as a literary and visual documentarian for their team, helping to translate their complex, vital work into a narrative that is as grounded and aesthetic as the farms they certify.
We brought a lens and voice to the narrative that respected the soil-first pioneers while making room for future-focused conversations. I was commissioned to provide the deep-dive research, investigative writing, and original photography to document this pivotal moment in agricultural history.
When they began developing standards for hydroponic organic certification, they faced a complex challenge.
Client: CCOF (California Certified Organic Farmers)
By handling the research, the writing, and the photography, Wolf Peach provided a unified voice across several key initiatives:
Investigative Journalism: A six-month deep dive into the history and future of the "H-word" (hydroponics), tracing agricultural lineages from ancient chinampas to modern innovation for an 8-page feature in Certified Organic magazine.
The Organic Roadmap: On-the-ground documentation of stakeholder summits, witnessing the collaboration between farmers, scientists, and policy leaders as they cultivate the next era of organic stewardship.
Leadership Portraiture: A suite of environmental headshots for the CCOF leadership team, designed to reflect the professional authority and down-to-earth authenticity of the people guiding the movement.
Project: Out of the Soil: Organic and the "H-word"
Services: Investigative Journalism, 6-Month Primary Research, Documentary Photography, Field Interviews
Scope: 8-Page Feature Article for Certified Organic Magazine.
On behalf of our client CCOF, we explored this city/country mashup in the context of a campaign about hydroponics (a divisive one in the organic world). Our goal was to re- assess the way we see and discuss this topic. Our method was one part journalism, one part photo ethnography, and two parts research and interviews. Here is a sample of our final product.
PHOTOGRAPHY
WRITING
RESEARCH
“Only Liz can make meeting photos look this magical.”
— Kelly Damewood, CEO
The Organic Roadmap
On-the-ground documentation of stakeholder summits, witnessing the collaboration between farmers, scientists, and policy leaders as they cultivate the next era of organic stewardship.
The Organic Roadmap
On-the-ground documentation of stakeholder summits, witnessing the collaboration between farmers, scientists, and policy leaders as they cultivate the next era of organic stewardship.
The "H-Word" Campaign
Our StoryOur journey has been anything but ordinary. Through every step, we've focused on staying true to our values and making space for thoughtful, lasting work.
Big Ideas, Real Impact.
Every event we host is designed with intention, from the atmosphere we create to the way each session flows.
01
Intentional
Structure
02
Collaborative
Energy
03
Expert
Facilitation
Leadership Portraiture
A suite of environmental headshots for the CCOF leadership team, designed to reflect the professional authority and down-to-earth authenticity of the people guiding the movement.
TELL US YOUR STORY: